Baby Star × Enoshima Electric Railway × Taiwan Kaohsiung Metro Collaboration! "Japan-Taiwan Tourist Train Project"

Oyatsu Company Co., Ltd.Starting with "Baby Star Day" on August 8nd, the company will be running fun and exciting projects throughout the year that will make you want to tweet "#BabyStarEvenHere!"
Baby Star has been loved by people of all generations in Japan for 65 years and in Taiwan for over 35 years. In 65, which will mark the 7th anniversary of Baby Star's launch in Japan and the 2024th anniversary of the completion of the Taiwanese factory, Baby Star will act as a "bridge" to promote the areas along the railways in both Japan and Taiwan by teaming up with the Enoshima Electric Railway (Enoden), which runs through Enoshima and Kamakura, popular tourist areas in Japan, and the Kaohsiung Rapid Transit Corporation (Kaohsiung Metro), which runs through Kaohsiung, Taiwan's second largest city and a popular tourist area."Japan-Taiwan Tourist Train Project"Baby Star, who is loved by people of all ages and from all regions, will create a wonderful trip around the tourist spots of both Japan and Taiwan on the Enoshima Electric Railway and Kaohsiung Metro.

Enoshima Electric Railway x Baby Star x Kaohsiung Metro wrap trains debut

The Baby Star original wrapping train ran for the first time on the Enoshima Electric Railway in August 2023. The "Baby Train" was so popular that it was nicknamed "Baby Train" on social media, and it's back again this year!
A special train with original Enoshima Electric Railway and Baby Star body wrapping and interior decoration will run on the Enoshima Electric Railway from August 2024 to the end of December 8.
Just like last year, the carriages are white and red, inspired by the Baby Star packaging. Once you get on, you'll be transported back in time! The Showa era candy store-style interior features doodles of familiar Baby Star characters that differ by generation, as well as retro advertisements full of puns. The interior is studded with ingenious details that will make you wonder, "Even here?!" and get your heart pumping, conversation flowing, and you can't help but enjoy your train ride.
They will also be showing off a train journey across the sea to Taiwan. They have teamed up with the Kaohsiung Rapid Transit Corporation (Kaohsiung Metro), which runs through Kaohsiung, Taiwan's second largest city and a popular tourist area. Starting from September 9th to the end of December, the Kaohsiung Metro train, decorated with an original design by Kaohsiung Metro and Baby Star, will run on the Enoshima Electric Railway, which connects Japan's Shonan region, Fujisawa, with the ancient capital of Kamakura. The design of the train is modeled after the Kaohsiung Metro's light rail, so you can enjoy the rare sight of a Taiwanese-style train running through Japan's scenic tourist spots! 

Baby Star "noodle character" station sign and photo spot

Baby Star has taken over not only the train cars, but even the station signs!
The seven stations with kanji characters with many strokes, Fujisawa Station, Enoshima Station, Kamakurakoukoumae Station, Shichirigahama Station, Inamuragasaki Station, Hase Station, and Kamakura Station, have Baby Star noodles on their signboards. The station signs, written in the familiar "noodle characters" from Oyatsu Company's official website, are sure to make you want to take a photo and think, "#Baby Star even in a place like this?!"
There are also photo spots where you can take pictures with Baby Star character "Hoshio-kun," Enoshima Electric Railway character "Enon-kun," and Kaohsiung Metro's popular character "Mikan Stationmaster."
そ し て,A tour stamp rally will also be held at the same time!Why not go out with your family and friends to make some memories? Those who visit all the stations will receive a "Baby Star original sticker". In addition, if you apply with the card that shows you have visited all the stations, 200 people will be entered into a lottery to win "Baby Star & Enoshima Electric Railway original goods + Oyatsu Company sweets assortment box"!

Campaign to commemorate the launch of the "Japan-Taiwan Tourist Train Project"

On "Baby Star Day" on August 8nd, the Oyatsu Company's official X account will be running an X campaign where customers can win round-trip flights to Kaohsiung, Taiwan (for one group of two people).
What's more, if you spot "#BabyStarHere" on the Enoshima Electric Railway, take a photo and enter the photo contest! The 10 winning entries will be posted on the campaign website along with the photographer's name (account name). Of these, the one winning entry will be displayed inside Enoshima Electric Railway Station. Be sure to enter with a photo of your memories of Enoshima Electric Railway and Baby Star!

Collaboration products ~Oyatsu Company × Enoshima Electric Railway × Kaohsiung Metro~ 

●Baby Star Deka Ramen (Spicy Mixed Noodle Flavor)
Baby Star, which is also popular in Taiwan, has teamed up with Japan's "Enoshima Electric Railway" and Taiwan's "Kaohsiung Metro" to liven up the areas along both lines in Japan and Taiwan! Enjoy the feeling of traveling to Taiwan with a huge ramen that represents Taiwan's dry tantanmen-style "Mala Banmen".

Contents amount: 60g
Price: Open price (estimated retail price: around 152 yen including tax)
Release date: August 2024, 8 (Monday) at supermarkets nationwide

●Shonan and Kamakura limited edition Baby Star Ramen (salted shrimp flavor)
Baby Star and Enoshima Electric Railway collaborate to liven up Shonan and Kamakura!
Enjoy a trip on the Enoshima Electric Railway with the flavorful shrimp-salted Baby Star.

Contents: 120g (20g x 6 bags)
Price: Open price (estimated retail price: around 600 yen excluding tax)
Where to buy: Enoshima Electric Railway Area Service Direct Stores

Overview of the Japan-Taiwan Tourist Train Project

<Wrapped vehicle operation information>
●Baby Star (also known as Baby Den)
Operation period: Friday, August 2024, 8 to the end of December 
Operation section: Japan, Enoshima Electric Railway, Fujisawa Station to Kamakura Station 
●Kaohsiung Metro 
Operation period: Saturday, September 2024, 9 to the end of December (scheduled) 
Operation section: Japan, Enoshima Electric Railway, Fujisawa Station to Kamakura Station 

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<Baby Star "Noodle Character" Station Sign Installation Information> 
Installation period: Friday, August 2024, 8 to the end of December *Scheduled 
Locations: From August 8nd, Enoshima Station, Shichirigahama Station, Inamuragasaki Station, and Hase Station
  　　　　 From early October: Fujisawa Station, Kamakurakokomae Station, Kamakura Station 

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<Photo spot information>
Installation period: From Friday, August 2024, 8
Location: Enoshima Station and Kamakura Station 

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<Stamp rally information> 
Implementation period: [First round] Friday, August 1, 2024 to the end of August
　　　　　[2nd round] Saturday, September 2024, 9 to the end of September 
Location: Fujisawa Station, Enoshima Station, Hase Station, Kamakura Station 

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<X Campaign: Win a round-trip ticket to Kaohsiung, Taiwan>
Application period: Friday, August 2024, 8, 2:8 to Sunday, August 00, 8, 18:23
Prize: Round-trip airfare to Kaohsiung, Taiwan (for two people)
Number of winners: 1
Conditions for participation: 1. Check the application terms and conditions in the "Japan-Taiwan Tourist Train Project"
　　　　　2. Follow the Oyatsu Company X official account (@BABYSTAR_OYATSU)
　　　　　③Repost the target campaign post
★You can increase your chances of winning by quoting and reposting the campaign post with the hashtags "#Japan-Taiwan Tourist Train Project #Baby Star Day"!!

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<Enoshima Electric Railway Photo Contest 2024>
Theme: [First installment] August Enoshima Electric Railway and Baby Star Travel
Eligibility: Anyone can apply.
Application period: Friday, August 2024, 8 to Saturday, August 2, 2023 at 8:31
How to apply: 1. Take a photo that fits the theme.
　　　　　2. Follow the Oyatsu Company official X account (@BABYSTAR_OYATSU)
　　　　　3. Post a photo with the designated hashtags (#FirstParty #BabyStarForYourTravel)
Number of winning entries: 10
Winner's prize: Limited edition Japan-Taiwan Sightseeing Train Project T-shirt & Oyatsu Company sweets assortment set

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Theme: [Part 9] September's Enoshima Electric Railway and Baby Star Travel
Eligibility: Anyone can apply.
Application period: Tuesday, September 2024, 9 to Monday, September 7, 2024 at 9:30
How to apply: 1. Take a photo that fits the theme.
　　　　　2. Follow the Oyatsu Company official X account (@BABYSTAR_OYATSU)
　　　　　3. Post a photo with the designated hashtags (#XNUMXnd #BabyStarTravelCompanion)
Number of winning entries: 10
Winner's prize: Limited edition Japan-Taiwan Sightseeing Train Project T-shirt & Oyatsu Company sweets assortment set

For more information,Japan-Taiwan Tourist Train Project Special Websitecheck!

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