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Popular tourist area in Kanagawa Prefecture “Odawara/Hakone”
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Iseya Main Store

Iseya Main Store

Souvenirs / shoppingFoodSweets
  • Iseya's Bean Daifuku
    Mame Daifuku
  • Iseya's raw yokan
    Raw yokan (plum with Kataura lemon, kiwi and ginger)
  • Iseya's Kataura Lemon Raw Yokan
    Kataura Lemon Raw Yokan
  • Odawara Sansan Mandarin Fresh Yokan
    Odawara Sansan Mandarin Fresh Yokan
  • Iseya's Milky Way
    [New / Summer Limited] Milky Way
  • Iseya's Kashiwamochi
    Kashiwa mochi
  • Iseya Mizumanju
    Water Manju
  • Iseya's Ichigo Daifuku
    Strawberry daifuku
  • Exterior of Iseya
  • Odawara Iseya Parquet Yokan Box
    Odawara Iseya Parquet Yokan Box
  • Iseya's Bean Daifuku
  • Iseya's raw yokan
  • Iseya's Kataura Lemon Raw Yokan
  • Odawara Sansan Mandarin Fresh Yokan
  • Iseya's Milky Way
  • Iseya's Kashiwamochi
  • Iseya Mizumanju
  • Iseya's Ichigo Daifuku
  • Exterior of Iseya
  • Odawara Iseya Parquet Yokan Box

Founded in 1935, Japanese sweets that are handmade every day using safe and high-quality ingredients have a gentle taste that continues to be loved locally.
A classic popular product that is carefully hand-wrapped one by one every morning, sticking to the material"Mame Daifuku"When,
Kataura The blessings of Odawara such as lemon, kiwi, and plum are condensed."Raw yokan"It is,A gem selected for the "Odawara Selection".

Take a break with Japanese sweets from Iseya at the rest area "Odawara-juku Nariwai Exchange Center" next to the main store!
The Odawara Station Building and the store on the 1st floor of Lasca Odawara are easily accessible and very convenient for purchasing souvenirs.

[Lasca Odawara store] TEL: 0465-24-7740 Business hours: 10:00 to 20:30

= Recommended products =

* Mame Daifuku 239 yen
A popular product that has been loved by Iseya's specialty, the manufacturing method that has not changed since its establishment. Selected for "Odawara Selection".

* Raw yokan (Plum with Kataura lemon, kiwi and ginger) 880 yen each
A set of 3 with a box is perfect for souvenirs for 2,640 yen.Popular as a souvenir with a cute package!

■"Kataura Lemon Raw Yokan"
January 2019Kanagawa Prefecture designated confectionery, designated No. 182Specified as.Furthermore in November 2019The 29th Kanagawa Prefecture Famous Confectionery Exhibition Confectionery ContestIn the tourist souvenir section of"Outstanding performance award"An award-winning dish.
Blessing of Odawara-Katase LemonHand-squeezed juice and pulp, chopped peel stewed for 2 daysRefreshing flavorLet's enjoy!

■"Odawara Sansan Mandarin Fresh Yokan"
A new addition to the popular fresh yokan series! Grown in the sunny fields of Hayakawa and Nebukawa districts of Odawara
This dish uses Odawara mandarin oranges, which are grown without the use of pesticides or disinfectants. Enjoy the fresh, refreshing taste and smooth texture!

* [Seasonal Limited Edition] One-piece Annou Sweet Potato Yokan, Kinshuu to Tsuki, 1,134 yen *Must be refrigerated
This masterpiece is made with plenty of yokan made from Tanegashima-grown Annou potatoes, and is topped with chestnuts and walnuts in their skins, as well as maple leaves and moon-shaped yokan. Enjoy a relaxing moment with its beautiful, painting-like colors and soft sweetness.

* Inari sushi 134 yen
The secret sauce inari sushi that has been added since its establishment.

◆ Seasonal Japanese sweets
* Sakuramochi 172 yen (January-April)
*Domyoji 229 yen (January to late May)
* Kashiwa mochi 232 yen (late April-May)
* 2 pieces of water yokan 365 yen (May to late August)
* Mizumanju 172 yen (June to mid-September)
* Country Manju 219 yen (May-late September)
* Chestnut yokan 199 yen (October to late January)
* Ichigo Daifuku 297 yen (December to late March) * Winter only
* Uguisu Mochi 172 yen (January-February)

* Odawara Iseya Yosegi Yokan Box　For 2 bottles / 10,450 yen + Yokan fee For 3 bottles / 13,750 yen + Yokan fee
A limited number of collaboration gifts only available at the main store, where you can pack your favorite yokan in a beautiful parquet box of "Ota Woodwork", which has a workshop in Odawara and Itabashi and holds a solo exhibition at a department store in Tokyo.

* All prices include tax

Location 3-6-22 Honcho, Odawara City, Kanagawa Prefecture
Access 15 minute walk from the east exit of "Odawara" station
TEL 0465-22-3378
website http://www.daifuku-iseya.com
Opening hours 9:00 ~ 17:00
Closed days Thursday
Parking There(Free, 4 units)
Payments
  • cash
  • Credit Card

Updated: 2025.04.30

Review of Iseya Main Store

16 reviews

  • Not the main store (Rasca Odawara store)

    I bought the matcha flavored Suama at the Lasca Odawara store, not the main store, and it was delicious. When I think of Suama, I imagine white and pink, but the matcha colored Suama makes a big impact. It has a matcha aroma and is not too sweet, so it's delicious.

    2025.04.06 Mamarin (Kanagawa) Women
  • Purchased at Laska Odawara store

    "Mame Daifuku" is something I've always wanted to try.
    The bean paste wasn't too sweet, but it was very delicious.
    Mitarashi dango is very sweet.
    This is also recommended.
    Next time, I want to go to the main store.

    2024.04.07 Shuna flower (Kanagawa) Women
  • Delicious Japanese sweets

    When I go to Odawara, I get Iseya's Daifuku, Suama, and Mamemochi. It is one of the happy Japanese sweets where you can enjoy the deliciousness of mochi, with just the right amount of bean paste and beans and sweetness.

    2024.03.10 Odawara is good (Kanagawa) Women
  • Recommended Suama!

    Iseya is famous for its Mame Daifuku, which is also very delicious, but my recommendation is Suama.It's chewy and has a nice texture, and the sweetness is just right, not too sweet and not too subtle.This is a product you should try at least once.

    2023.11.23 This mama (Kanagawa) Women
  • Roar to bean daifuku!

    Speaking of Japanese sweets in Odawara, this is the place!
    All of them are delicious and not too sweet.My family, from my 90-year-old grandmother to my gourmet husband, are very happy to buy Japanese sweets from Iseya.Especially the bean daifuku!Beans are firmly contained, but the claim is not so strong, and the moderate salty taste becomes a habit.
    I also asked for issho mochi for the children's one-year-old celebration.
    I think that everyone living in Odawara can boast that it is delicious, and I think it is a Japanese confectionery shop that will be appreciated as a souvenir from Odawara.

    2023.03.08 chanomanya (Kanagawa) Women

  • Lemon Yokan

    Refreshing yokan as expected.You can taste the taste of lemon not only sweet.

    2023.02.26 I (Ibaraki) Female
  • Bean Daifuku is recommended!

    Iseya has been a big fan for a long time.Sweet soy sauce dumplings and Mame Daifuku are the best.
    Since we also opened a store in Lusca on the way, we will definitely stop by when we go to Odawara station.
    After eating this mame daifuku, I stopped buying it at other stores.

    2023.02.16 Tomato (Kanagawa) Women
  • Bean daifuku and strawberry daifuku are the best❗

    I bought bean daifuku and strawberry daifuku.
    Strawberries were large with moderate acidity and were very responsive to eating.Mame Daifuku is excellent.
    it's recommended!

    2023.01.09 miyu mama (Tokyo) Women
  • dumplings are the best

    The other day, I was looking for souvenirs in Odawara on the way back from Hakone.My father-in-law is a big fan of Japanese sweets, so when I was looking for somewhere to find it, I found Iseya Main Store.There are many Japanese sweets in the shop, all of which look delicious.Mame Daifuku was listed in the guide, and it was recommended, and it was very delicious with just the right amount of sweetness.Other than that, the dumplings, the bean mochi, the potato yokan, the chestnut yokan, and all the other things I bought were delicious, and I definitely want to buy them when I come back to Odawara again.While the number of Japanese sweets shops is steadily decreasing, I was happy to be able to eat legitimate, very elegant and delicious Japanese sweets.

    2022.11.15 Mikko 55 (Kanagawa) Women
  • It was delicious!

    I went to buy "Milky Way".Both Mame Daifuku and Lemon Yokan looked delicious and I was worried about them.The shop staff kindly and politely explained the product.
    I love Inari, so I bought ginger as a souvenir.I bought various things little by little, but they all wrapped up cutely and I went home and ate deliciously.

    2022.07.17 Pukumi (Tokyo) Women
  • In search of Sakuramochi

    I'm here again this year.Of course, other than sakuramochi is delicious, so I always buy something when I come to Odawara, but this season is sakuramochi.Neri-kiri is also carefully finished and beautiful, and Inari-san and dried gourd rolls are small and easy to eat.

    2022.04.19 Shinosaya (Kanagawa) Women
  • Highly satisfying dumplings

    For just over 120 yen, you can eat very delicious dumplings!I received Daifuku before, but my family is a dumpling group.I would like to eat Dorayaki this time.The main store is small, but it is conspicuous and easy to understand.On Saturdays and Sundays, I see people lined up well.

    2021.10.13 Hoso (Kanagawa) Women
  • Shio Daifuku is limited to Iseya

    The small shop right next to the "Nariwai Exchange Center" on National Highway No. 1 is lined with Japanese sweets such as "Shiodaifuku" and "Inari-san", which have a modest sweetness and are delicious. ..It is recommended.

    2017.08.08 Poko-chan (Kanagawa) Women

  • Ichigo Daifuku!

    Iseya is famous for salt daifuku, but I bought seasonal ichigo daifuku.It was a very easy-to-eat ichigo daifuku that was not too sweet.The Kashiwa mochi and Uguisu mochi that I bought together are also delicious, and they are delicious no matter what I buy.

    2017.02.03 Pumi-chan (Kanagawa) Women
  • Mame Daifuku!

    The shop is lined with delicious Inari-san, Kanpyo rolls, Mitarashi dumplings, yokan, etc., and I'm wondering which one to choose.For the time being, I bought the famous Mame Daifuku for 156 yen (tax included).The elasticity of the skin and the original taste of the beans are strong, and the sweetness of the bean paste is just right.Although it was small, it had a voluminous feel, and when I had tea, my stomach was completely filled.The shop is also tasteful, so please stop by.

    2016.09.20 Fumi-chan (Kanagawa) Women
  • Old-fashioned unpretentious Japanese sweets shop It is the most popular Japanese sweets shop in the local area.

    It is a popular Japanese sweets shop in the local area with casual Japanese sweets.There is also a store inside the station building (Lasca).Daifuku, dumplings, suama, kanoko, bean cake, etc. are delicious at a reasonable price!
    In addition, red rice onigiri, Inari sushi, and Kanpyo rolls are recommended for lunch. The best balance of vinegared rice, sweet and spicy fried tofu, and Kanpyo taste.It's also good as a souvenir!

    2016.05.13 Mukago Papa (Kanagawa) Male